Tesco Research Paper Example | Topics and Well Written Essays - 500 words

Tesco - Research Paper Example In 1997, Tesco set out a strategy to expand its core business. This later resulted in the establishment of online marketing initiative. It also set out to diversify its products and services, in existing and new markets. This strategy helped Tesco to penetrate the newer UK markets successfully, as well as Europe, Asia, and recently, the United States of America. One of Tesco’s business strategies today is to expand its UK market. This is its biggest business and there are more growth opportunities here. From back in 1997, Tesco has wanted to be the most successful international retailer. In 1997, the international business generated 1.8% of Tesco’s profits. This later increased to 25%. If their business plans succeed in the UK, it is probable that the same will even apply to other markets. It is however worrying how the shoppers in UK have lost trust in Tesco and instead prefer to shop from their competitors. If Tesco does not win back trust in their markets, then it ri sks, more major loses, as UK has been its largest market (Duff, 2006). Tesco needs new management, marketing, and business strategies, in order to revive its UK market. The fall of UK market has been growing gradually over the last five years, probably due to the founding of newer markets in the US and parts of China. In an Economist article, an anonymous author feels that, for Tesco to compensate the costs of running the new markets, it had to readjust their business operations in the UK. This involved reducing employee numbers, and lowering prices in order to attract more shoppers. The UK market was neglected as all efforts and attention were drawn on establishing the new overseas markets. Diversification is another problem that Tesco needs to address in order to regain root in UK. Apart from running food-and-drinks stores, it runs a law firm, a bank, among others. Therefore, Tesco

Personal communication in public spheres Essay Example | Topics and Well Written Essays - 2000 words

Personal communication in public spheres - Essay Example A research done in Senegal has shown that a small number of Senegalese people have access to communication technology and how this has impacted in having difficulties in having social interaction with other states and also access to information within the country, media is the only source of acquiring new models and behavior. Facebook users has being mentioned and credited as the most used social networking site all over the world. Other social networking sites include Skype, twitter, LinkedIn, meetin, wayn, netlog, MySpace among others (Sagna, 2000). Communication has evolved since the use the early stages; people have embraced the internet especially the social media as a way of communication. The most common social network sites (SNS), include Facebook, twitter and Skype. Through these sites it is true that online social activities have increased in recent decades. Facebook is the most used social network site followed by twitter. Skype is the third most used social networking sit e; the site is unique with its video calling services (Sahoo & Das, 2009). Facebook Facebook as a social networking network has being viewed as the mostly used web with ability to enable users use it to share ideas ,create motions of discussion and this has increased educational interactions between students and teachers as motions create that friendly and freedom of arguing ones ideas . Facebook has created openness as meeting of strangers and maintaining professional conducts (Munoz & Towner, 2009). Facebook as an avenue which enhances communication, it is the leading site in connecting people from places in the world and serves millions of people all over the world. Facebook has positive impact in the whole process of social networking, which includes messaging, mobilization of groups, spreading information and finding more friends and learning from different cultures. It has also lead to negative impacts in the general society like arching personal information which may affect o ne both physically and psychological (Maginecz, n.d). Advantages of Facebook as a tool of communication in public spheres Facebook in many occasions has been used to enable people connect each other and address issues affecting them in the day to day lives and has been used by many in different fields. Facebook carries with it the feature of using snaps for recognition and this has lead to reuniting of friends who are not within your proximity , regrouping is also a common feature where you can create group that have common ideology to discuss issues and events which are concerning the society. The group then grows to a desired size. The common idea and grievances are then addressed to give a different options and solution to the problem. The Arab spring revolution that took part in the Northern African state was made possible though Facebook, in which groups on Facebook where created and followed, they were used to mobilize the youth to join against the many years of discrimination by their leaders. The international community also joint in and was made possible by Facebook. Facebook has acquired an international reputation on matters dealing with mobilizing groups with the shortest way possible (Lindsay, 2011). Facebook also plays a major role in the political scenes. It is used as a campaign tool by politicians in selling out their policies. Being the most used social network it’s then seen to many as the major campaign tool and the fastest and the easiest way to reach a wider youthful population. Major politicians in the world have used Facebook as their campaign mechanism; this has proven to be a success. For instance the Obama campaign was more of the Facebook to reach out to the American youth